.png)
"People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe."
Simon Sinek "Start with Why: How Great Leaders Inspire
Everyone to Take Action"
Simon Sinek famously argued that customers stick around not because of what you sell, but because of why you sell it. It’s not about the product or service; it’s about the story, the mission, the values. And honestly, he’s onto something. When you start peeling back the layers of a brand, you either find something worth admiring or something that makes you wonder why you even bothered. I’m one of those people who can’t help but dig into a brand’s backstory—sometimes to be in awe of the founder’s genius (and modesty at the same time), and other times to shake my head at their questionable practices. I just have to know.
In a nutshell Sinek's philosophy underlines a critical aspect of brand loyalty: customers resonate with the purpose behind a product, not just the product itself.
And after all that digging, I’ve come to the same conclusion as Sinek: brands fall into two categories. In the first, the more you know, the more you’re relieved you didn’t waste your money on their products or services. In the second, the deeper you dive into their history and how they maintain their so-called “status,” the more you find yourself intrigued—maybe even captivated.
Today, as you might have guessed from the title, I want to talk about the second type. The ones that get better the more you know.
But before we dive in, let’s take a moment to appreciate the finer things in life—after all, who doesn't love a bit of luxury? Or should I say... opulence, extravagance, or perhaps something more sumptuous? Let’s explore some words that capture the essence of true luxury.
___________________________
“I have my father’s watch. It’s a Rolex Oyster Perpetual Datejust, stainless steel with a black dial. I remember the day my father came home with it on his wrist. He was so proud, and I was so happy for him, because I kew the watch was more than just a new timepiece; that Rolex marked his first successful year in business for him.
When I was a kid, my father was always pointing out to me well-designed and well-crafted things: cars, motorcycles, architecture, and of cource, watches . When he died suddenly - I was only eighteen - I was given his watch. Or maybe I just took it.
All I knew was that I needed to have that watch. I needed him with me - and that watch kept me connected to him. It still does every time I wear it, every time I lookdown at it. I now own other, more valuable watches, ones that are more impressive for collectors, but nothing can replacethat Datejust. It remains such a powerfulrepresentation of my father. I couldn’t bear not havingit i my life.”
These are the very first words you will see in the preface of amazing album: “A Man & His Watch” by Matt Hranek (which I assume could be perfect gift for watch enthusiasts). Just like Matt’s father's watch, each piece in the album represents more than just craftsmanship; it symbolises the memories and milestones that define our lives. I appreciate how the album celebrates this profound bond we share with watches, reminding us that true value lies not in their market worth, but in the memories they hold.
Lifestyle Influence: How do you think wearing a high-end watch can influence one's lifestyle or image?
Practicality vs. Luxury: Would you prefer a high-end mechanical watch or a simple, reliable digital watch? Why?
Investment Perspective: What are your thoughts on buying high-end watches as investment pieces?
Brand Loyalty: Why do you think brands like Rolex and Omega have maintained their status and popularity over the years?
Most of the answers to this questions we can find on THIS website.
Personally, what I value most in an era of tacky design and ultra-fast fashion—where the bottom line often takes precedence over long-term relationships with customers—is quality. And no - I don’t have Rolex watch ;) That is not the point. But for certain there are lessons to be learnt from this particular brand. Here are five of them that we can learn from Rolex, each demonstrating how the brand has achieved its iconic status.
LESSON 1
Rolex is synonymous with precision and durability. Their unwavering commitment to quality ensures that every watch meets the highest standards of craftsmanship, contributing to the brand's long-lasting reputation.
LESSON 2
Rolex carefully controls its distribution channels, ensuring that its watches are only available through authorised dealers. This strategy maintains the brand’s exclusivity and positions it as a luxury item.
LESSON 3
Instead of chasing trends, Rolex focuses on timeless, classic designs that remain stylish and relevant over decades. This approach not only preserves brand identity but also appeals to multiple generations of watch enthusiasts.
And this for me falls into category of the Lindy Effect. But we will explore this idea some other time.
LESSON 4
Rolex leverages its rich history and association with exploration, sports, and luxury to create a strong narrative around its brand. This storytelling connects with customers on an emotional level, making the brand more desirable.
LESSON 5
Rolex invests in high-profile sponsorships in sports and the arts, such as tennis, golf, and yachting. These associations enhance the brand’s prestige and align it with excellence and success, reinforcing its position in the luxury market.
The video I have for us today answers a simple question: why on earth should you spend 'a bit' more on a pre-owned (second-hand) Rolex watch?
You can find it here: CLICK. Try to answer the following questions, and of course, check out some helpful words HERE.
You can check your answers HERE.
____________________________
Can you spot correct words from this newsletter that would fit here:
In a world where fast fashion and quick profits often overshadow lasting quality, the lessons from Rolex remind us of the enduring power of commitment, heritage, and strategic branding.
What other brands do you think have mastered these principles?
Coming from Poland, a country that has been deprived of wealth due to wars and historical upheavals, I’ve noticed that we often lack the tradition of passing down sentimental and valuable items like in many wealthier European countries. In places where families have had the privilege of accumulating treasures over generations, heirlooms serve as cherished connections to the past. However, perhaps now is a good time for us to start this tradition? By valuing and preserving our own stories and memories, we can create a legacy that future generations will appreciate and hold dear.
I hope this newsletter becomes a valuable part of your weekly routine every Saturday at 6:50. 💛
Feel free to reach out with any questions, comments, or topics you’d like me to cover in future editions. Let’s keep the conversation going!
Warm regards,
Sylwia Glebicka
sylwiaglebicka.pl
