[29] Labubu - What Labubu Can Teach Us About Influence

“We view a behavior as more correct in a given situation to the degree that we see others performing it.”— Robert Cialdini, Influence

If you don’t know who Labubu is, don’t worry—you’re not alone.

I had to google it too, and now I can't unsee that cheeky little gremlin all over my Instagram feed…

But Labubu isn't just a toy—it’s a textbook example of how modern fads take off.

So today we’re diving into how to talk about trends in English, what vocabulary to use, and why we’re so easily persuaded to care about things we didn’t know existed five minutes ago.